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Tytuł pozycji:

External environment transformation of Ukraine's tourist enterprises during the crisis

Tytuł :
External environment transformation of Ukraine's tourist enterprises during the crisis
Autorzy :
Mariia Bieloborodova
Svitlana Bessonova
Pokaż więcej
Temat :
competitiveness
tourism business
macro-environment
crisis management
Business
HF5001-6182
Marketing. Distribution of products
HF5410-5417.5
Źródło :
European Journal of Management Issues, Vol 28, Iss 3, Pp 72-80 (2020)
Informacja o wydawcy :
Oles Honchar Dnipro National University, 2020.
Rok publikacji :
2020
Kolekcja :
LCC:Business
LCC:Marketing. Distribution of products
Typ dokumentu :
article
Opis pliku :
electronic resource
Język :
English
Russian
Ukrainian
ISSN :
2519-8564
2523-451X
Relacje :
https://mi-dnu.dp.ua/index.php/MI/article/view/271; https://doaj.org/toc/2519-8564; https://doaj.org/toc/2523-451X
DOI :
10.15421/192007
Dostęp URL :
https://doaj.org/article/8a88c9e9a64d4ee9840a41b083324307
Numer akcesji :
edsdoj.8a88c9e9a64d4ee9840a41b083324307
Czasopismo naukowe
Purpose – to identify trends in Ukraine's tourism enterprises' external environment to increase their competitiveness and stability in the relevant industry market. Design/Method/Approach of the research. Theoretical generalization, method of abstraction, expert assessments, PEST-analysis, factor analysis, graphical method. Findings. The research studies the changes in the external environment of tourist enterprises during the pandemic crisis. The critical factors of such enterprises' external environment are revealed based on considering their importance and the influence direction on the competitiveness of tourist business units. The paper covers the most significant negative and positive trends of changes in Ukraine's tourist enterprises' external environment. The authors provided recommendations for strategic planning of tourist business units' competitiveness. Practical implications. The research results allow identifying areas for increasing the competitiveness of national tourism enterprises and effectively adapting to the external environment's transformations during the crisis in the globalized social and economic space. Originality/Value. Based on the expert assessment, the authors proposed an expanded factors list of the external environment of national tourism enterprises, which, in contrast to the existing ones, consider the crisis's negative consequences. PEST-analysis clusters of environmental factors allowed to identify with a significant positive or negative impact on the competitiveness of tourism enterprises. Research limitations/Future research. The research results provide a basis for further study of the external macro- and micro-environment of tourism enterprises at the local, regional, and national levels. And for element-by-element SWOT-analysis of tourism enterprises during the pandemic crisis. Paper type – theoretical.

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